Laboratory Equipment B2B Platform

The Problem

Laboratory & Tech is a laboratory and industrial equipment distributor serving Latin America and the US. They needed more than a standard e-commerce site—they needed a B2B platform where clients could request quotes instead of buying directly.

Their challenge: they had thousands of products, an existing CRM they couldn’t replace, and needed a way to manage quotes, extract data, and sync everything automatically. Off-the-shelf solutions couldn’t handle this complexity.

The Solution

We built a custom WooCommerce platform from the ground up, transforming it from a traditional store into a B2B quotation system.

What we built:

• Custom WooCommerce setup converted into a quote request system (no checkout)
• Custom WordPress plugin built from scratch to integrate with their existing CRM
• Webhooks to extract and sync data automatically between platforms
• Custom API for seamless communication between systems
• Complete UX/UI design for complex B2B navigation
• Full product architecture and categorization system

What we managed:

• Uploaded and organized 7,900+ products across 6 categories
• Multilingual support for international markets
• Mobile-optimized experience for a catalog-heavy site
• Performance optimization for fast loading despite massive inventory

Tech stack: WooCommerce, WordPress, Custom PHP Plugin, REST API, Webhooks, CRM Integration

The Result

Laboratory & Tech now has a fully operational B2B platform that:

• Handles 7,900+ products with fast search and navigation
• Automatically syncs quote requests with their CRM
• Eliminates manual data entry through webhook automation
• Serves clients across Latin America and the US from their Florida base
• Scales as they add more products and expand to new markets

This project required full-stack thinking: from UX research to API architecture to ongoing data management. It’s the kind of platform that grows with the business.