Creativity
We develop fresh and innovative ideas to boost your business with unique and memorable solutions.
Automotive Technology Solutions
Accelerate Your
Dealership Growth
Inventory management, vehicle showcases, financing tools, and lead generation platforms designed to help dealerships sell more cars and connect with buyers.
5.0
50 Google reviews
24/7
Lead Capture
Live
Inventory Sync
100%
Custom-Built
As Featured On
Digital Transformation for Car Dealerships
Today's car buyers start their journey online. In fact, 95% of car shoppers research vehicles online before visiting a dealership. At CodeBrand, we understand that your dealership's digital presence is now your most important showroom.
We specialize in creating stunning automotive websites and digital solutions that showcase your inventory beautifully, capture quality leads, and turn online browsers into showroom visitors. Whether you're selling new cars, pre-owned vehicles, or running a service department, our technology helps you compete and win in the digital marketplace.
Our team has worked with dealerships of all sizes—from single location independent dealers to multi-franchise automotive groups. We know the automotive industry inside and out, and we build solutions that integrate with your existing DMS, inventory feeds, and lead management systems.
5.0
50 Google reviews
8+ yrs
Development Experience
DMS
Dealer System Integrations
Our Services
Specialized Services for Car Dealerships
Comprehensive automotive technology solutions designed to drive sales and streamline operations
Dealership Websites
Stunning, conversion-focused automotive websites that showcase your inventory with beautiful vehicle detail pages, HD photos, video walkarounds, and integrated lead capture forms. Optimized for mobile and search engines.
- Custom design matching your brand
- Mobile-first responsive design
- SEO optimized for local searches
Vehicle Inventory Management
Powerful inventory management systems that sync with your DMS, automatically update vehicle listings, manage photos and videos, and distribute inventory across multiple marketing channels including third-party sites.
- Real-time DMS integration
- Automated photo and video management
- Multi-channel syndication
Vehicle Configurator
Interactive online vehicle configurators that let shoppers build their dream car with custom colors, trims, packages, and options. Generate qualified leads from engaged shoppers ready to buy.
- 3D vehicle visualization
- Real-time pricing calculations
- Integrated quote and financing
Service Department Scheduling
Online service appointment scheduling that fills your bays and keeps customers coming back. Let customers book oil changes, repairs, and maintenance 24/7 with automatic reminders and confirmations.
- 24/7 online appointment booking
- Automated reminders and confirmations
- Service history tracking
Automotive CRM & Lead Management
Powerful CRM systems designed for car dealerships. Track leads from multiple sources, automate follow-ups, manage test drives, and close more deals with intelligent sales pipelines and reporting.
- Multi-source lead aggregation
- Automated follow-up sequences
- Sales performance analytics
Finance & Payment Calculators
Interactive finance calculators, payment estimators, and trade-in valuation tools that help shoppers understand their budget and increase qualified lead generation. Pre-qualify buyers online.
- Lease and loan payment calculators
- Real-time trade-in valuations
- Online credit applications
Custom Software Development
Custom software we build for dealerships and service shops
The website sells the appointment. The repair order, the parts bin, and the follow-up call decide whether the customer comes back. These are the operational systems we build, extend, and connect for dealers and independent shops.
- 01
Repair Order & Shop Management
The repair order from write-up to invoice, with technician time, parts, and approvals attached to it instead of scattered across paper and phone calls.
- Write-up, estimate, and customer authorization
- Technician time clocking against each job
- Labor operation catalog and pricing matrices
- Bay and technician load scheduling
- 02
Parts Inventory & Ordering
Live parts availability tied to the jobs waiting on them, so the front counter knows what is on the shelf, what is on order, and what is holding up a bay.
- Bin locations and multi-branch stock
- Supplier catalogs and reorder points
- Parts reserved against open repair orders
- Core charges, returns, and obsolescence reporting
- 03
Dealer Management System Modules
Targeted modules that fill the gaps your DMS leaves, built to sit alongside it rather than force a risky platform migration.
- Deal desking and F&I worksheets
- Vehicle inventory, aging, and reconditioning
- Trade appraisal capture
- DMS data sync and reporting layer
- 04
Service Appointment Scheduling
Booking that respects real shop capacity, matching the job type to available technician skill and bay time rather than dropping everything into one calendar.
- Capacity by bay, skill, and job duration
- Online and advisor-side booking
- Automated reminders and confirmations
- Loaner and shuttle coordination
- 05
Vehicle History & Digital Inspection
A permanent record per VIN, with multi-point inspections captured as photos and video the customer can actually see before approving work.
- VIN-level service and repair history
- Photo and video digital inspections
- Declined work tracking for follow-up
- Warranty and recall flagging
- 06
Sales & Service Lead Follow-Up
Every inbound lead and every declined repair captured in one place with an owner and a next action, instead of dying in a voicemail box.
- Lead routing by source and department
- Automated follow-up sequences
- Declined-service win-back campaigns
- Attribution from first touch to closed deal
Every system on this page is built by our own engineers and billed by the hour — Mid developer $45/hr, Senior developer $65/hr, Lead/Architect $95/hr — and you own the source code from the first commit. Size the budget with the nearshore cost calculator, staff it with a dedicated development team, or start from our custom CRM development practice.
Our Process
Our Proven Development Process
A transparent, collaborative approach that ensures your dealership website and technology project is delivered on time
1
Inventory & DMS Audit
We start by mapping how your dealership operates today: which DMS you run (CDK, Reynolds and Reynolds, Dealertrack, or RouteOne), how your inventory feed is structured, and where your leads currently come from. We review your new, pre-owned, and certified pre-owned stock alongside your F&I and service workflows so the build fits the way you actually sell cars.
2
VDP & Showroom Design
We design vehicle detail pages and inventory search around how shoppers really browse, with HD photo galleries, video walkarounds, window sticker details, and prominent finance and test-drive calls to action. Every layout is built mobile-first, since most car shoppers research and compare vehicles from their phones before ever stepping onto the lot.
3
Feed & Integration Build
We connect your website to your DMS and inventory feed so new, pre-owned, and CPO listings, pricing, and photos sync automatically without manual re-entry. We wire up credit application routing to your F&I team, lead delivery into automotive CRMs like VinSolutions, DealerSocket, or Elead, and syndication to AutoTrader and Cars.com.
4
Lead Flow & Launch
Before going live we test every credit application, trade-in valuation, service scheduler, and click-to-call path to confirm leads land in the right inbox and CRM with full source tracking. We train your sales, F&I, and service teams on managing inventory and responding to leads, then coordinate launch so your current site traffic and rankings transfer cleanly.
5
Inventory & Conversion Tuning
After launch we watch how VDPs, finance calculators, and service booking forms convert, and refine search filters and lead capture to turn more browsers into showroom and service-bay appointments. We keep your DMS integration, third-party syndication, and inventory photos running smoothly and add new features as your dealership grows.
Why Car Dealerships Choose CodeBrand
We're automotive technology specialists committed to helping your dealership sell more vehicles
Automotive Industry Experts
We build specifically for car dealerships and understand DMS systems, inventory feeds, automotive SEO, and dealership operations inside and out.
Built for Lead Generation
Our dealership websites are built to turn browsers into qualified leads, not just look good. We optimize every element for conversions and test drive appointments.
Fast-Loading Performance
Speed matters. Our websites load in under 2 seconds, reducing bounce rates and improving SEO rankings. Faster sites = more leads and better search visibility.
Mobile-First Design
70% of car shoppers browse on smartphones. Our mobile-optimized designs ensure perfect viewing on any device with easy-to-use inventory search and one-tap calling.
DMS Integration
Seamless integration with major DMS platforms (CDK, Reynolds, Dealertrack, etc.) for automatic inventory updates, lead routing, and data synchronization.
Ongoing Support & Updates
Regular content updates, security patches, new feature additions, and dedicated support ensure your dealership website stays current and competitive.
Google Reviews
What Our Clients Say
Real reviews from our satisfied clients
CF
• Google
¡ESTA GENTE SI SABE LO QUE YO QUIERO! ¡EXCELENTE TRABAJO! Me hicieron un trabajo súper profesional y creativo para mi diseño en la página web. Supieron captar lo que yo necesitaba, moderno, funcional y muy fácil de navegar.Tap to read more
ST
• Google
Contratamos a Codebrand para que nos hiciera nuestra página web desde cero y se encargaran de absolutamente todo, y el resultado ha sido asombroso. No solo diseñan la página, sino que se involucran en todo el proceso.Tap to read more
TG
• Google
Muy sorprendido con su trabajo, hicieron una página web para mi lavandería por solo $600. Había cotizado otros lugares y los precios eran exorbitantes. Por su calidad y precio los recomiendo al 100.Tap to read more
EA
• Google
Excelente experiencia con Codebrand. Destacan por su profesionalismo, creatividad y atención al detalle. Cumplieron con todo lo solicitado y el resultado final fue mejor de lo que esperaba. Los recomiendo totalmente.Tap to read more
JA
• Google
10/10 el servicio es excelente, los tiempos de respuesta son bastante rápidos y los resultados son increíbles. Bastante recomendado.Tap to read more
EM
• Google
¡Súper recomendado! Buen servicio.
AE
• Google
Code Brand ofrece un excelente servicio en el desarrollo técnico y creativo. Cumplieron con mis necesidades y entregaron un resultado mejor de lo esperado. Lo recomendaría sin dudarlo.Tap to read more
LV
• Google
Calidad en todos sus servicios.
AR
• Google
Excelente compañía de software.
EP
• Google
Muy bueno.
DG
• Google
10/10, muy recomendable, lo volvería a comprar otras 10 veces.
NN
• Google
Excelente servicio, eficaz y responsables.
GC
• Google
Excelentes apps.
CF
• Google
¡ESTA GENTE SI SABE LO QUE YO QUIERO! ¡EXCELENTE TRABAJO! Me hicieron un trabajo súper profesional y creativo para mi diseño en la página web. Supieron captar lo que yo necesitaba, moderno, funcional y muy fácil de navegar.Tap to read more
ST
• Google
Contratamos a Codebrand para que nos hiciera nuestra página web desde cero y se encargaran de absolutamente todo, y el resultado ha sido asombroso. No solo diseñan la página, sino que se involucran en todo el proceso.Tap to read more
TG
• Google
Muy sorprendido con su trabajo, hicieron una página web para mi lavandería por solo $600. Había cotizado otros lugares y los precios eran exorbitantes. Por su calidad y precio los recomiendo al 100.Tap to read more
EA
• Google
Excelente experiencia con Codebrand. Destacan por su profesionalismo, creatividad y atención al detalle. Cumplieron con todo lo solicitado y el resultado final fue mejor de lo que esperaba. Los recomiendo totalmente.Tap to read more
JA
• Google
10/10 el servicio es excelente, los tiempos de respuesta son bastante rápidos y los resultados son increíbles. Bastante recomendado.Tap to read more
EM
• Google
¡Súper recomendado! Buen servicio.
AE
• Google
Code Brand ofrece un excelente servicio en el desarrollo técnico y creativo. Cumplieron con mis necesidades y entregaron un resultado mejor de lo esperado. Lo recomendaría sin dudarlo.Tap to read more
LV
• Google
Calidad en todos sus servicios.
AR
• Google
Excelente compañía de software.
EP
• Google
Muy bueno.
DG
• Google
10/10, muy recomendable, lo volvería a comprar otras 10 veces.
NN
• Google
Excelente servicio, eficaz y responsables.
GC
• Google
Excelentes apps.
JC
• Google
Lo mejor en desarrollo de software.
VA
• Google
Excelente trabajo creando sitios web.
MC
• Google
Excelente servicio, muy completo.
GC
• Google
Está muy bien.
TP
• Google
Excelente.
JC
• Google
Lo mejor de lo mejor.
DP
• Google
Genial.
MC
• Google
Excelente.
LR
• Google
Buen servicio, el equipo brinda excelente atención al cliente. Muy recomendable si necesitas un experto que maneje tu sitio web.Tap to read more
CS
• Google
Gracias, estoy en México y me dieron un excelente servicio.
CR
• Google
Excelente.
ER
• Google
Eres genial, el mejor.
JC
• Google
Lo mejor en desarrollo de software.
VA
• Google
Excelente trabajo creando sitios web.
MC
• Google
Excelente servicio, muy completo.
GC
• Google
Está muy bien.
TP
• Google
Excelente.
JC
• Google
Lo mejor de lo mejor.
DP
• Google
Genial.
MC
• Google
Excelente.
LR
• Google
Buen servicio, el equipo brinda excelente atención al cliente. Muy recomendable si necesitas un experto que maneje tu sitio web.Tap to read more
CS
• Google
Gracias, estoy en México y me dieron un excelente servicio.
CR
• Google
Excelente.
ER
• Google
Eres genial, el mejor.
Built with Modern, Fast-Loading Technology
We use cutting-edge tools and frameworks to build lightning-fast, mobile-optimized automotive websites
React
Next.js
Node.js
PostgreSQL
AWS
Speed
Common Challenges We Solve
Dealership-specific problems require automotive technology solutions
Problem: Outdated Website Design
Old, slow-loading websites with poor mobile experience lose customers to competitors. 70% of car shoppers browse on mobile, and 57% won't recommend a business with a poorly designed mobile site.
Solution: Modern, mobile-first dealership websites with stunning vehicle presentation, fast loading speeds, and conversion-optimized design.
Problem: Not Enough Qualified Leads
Your website gets traffic but doesn't convert visitors into leads. Generic contact forms and poor calls-to-action result in missed sales opportunities.
Solution: Strategic lead capture forms, click-to-call buttons, test drive schedulers, trade-in valuation tools, and finance calculators that convert browsers into buyers.
Problem: Manual Inventory Updates
Spending hours manually updating inventory listings, uploading photos, and syncing across multiple platforms wastes valuable time and often leads to outdated information.
Solution: Automated DMS integration that syncs inventory in real-time, manages photos/videos, and distributes listings across all marketing channels automatically.
Problem: Empty Service Bays
Service department only taking appointments during business hours means lost revenue. Customers want the convenience of booking online, anytime.
Solution: 24/7 online service scheduling with automated reminders, service history tracking, and bay optimization to maximize revenue and customer convenience.
Ready to Drive More Sales at Your Dealership?
Let's discuss how a custom automotive website and digital solutions can increase your leads, fill your service bays, and boost vehicle sales. Schedule a free consultation with our dealership technology experts today.
Free demo available • No commitment required • Response within 24 hours
Automotive Development FAQ
Common questions about our automotive and dealership website development
Dealership websites start at $5,000 for a professional site with vehicle listings. Sites with inventory management and lead tools range from $10,000-$20,000. Full DMS-integrated platforms are $25,000+. We provide detailed quotes based on your dealership's needs.
Yes. We integrate with major DMS providers including CDK, Reynolds and Reynolds, Dealertrack, and RouteOne. Vehicle inventory, pricing, and customer data sync automatically between your website and DMS.
Absolutely. Our inventory management includes automated photo uploads, window sticker generation, pricing tools, and syndication to third-party sites like AutoTrader and Cars.com. Update inventory once, publish everywhere.
A standard dealership website takes 6-8 weeks. Sites with full DMS integration and custom features take 10-14 weeks. We can expedite for urgent launches while maintaining quality.
Yes. We integrate secure credit applications with major lenders and your preferred finance partners. Customers can apply 24/7, and applications route directly to your F&I team.
Yes. We integrate with automotive CRMs like VinSolutions, DealerSocket, and Elead. Website leads automatically sync to your CRM with full tracking and follow-up automation.
We bill by the hour and by role: Mid developer $45/hr, Senior developer $65/hr, and Lead/Architect $95/hr. Dealers and shops typically start with the one process that is still running on paper or a spreadsheet, often digital inspections or service scheduling, and expand once the staff are using it daily. Hourly billing with transparent time reporting means you fund a module, prove it in the shop, and decide on the next one with real numbers.
No, and we would advise against it in most cases. A DMS migration is disruptive and rarely fixes the specific problem you set out to solve. We far more often build alongside it: a scheduling system that respects real bay capacity, a digital inspection tool, a parts view, or a reporting layer that finally shows service and sales together. Integration goes through your DMS vendor's supported data channels, so the DMS stays the system of record.
You do. Source code, repositories, database, and documentation are yours from the first commit and live in your own infrastructure, so there is no per-store licence that grows every time you add a rooftop. If you later expand to another location, you are deploying software you already own rather than negotiating a new seat count, and the work transfers cleanly if you ever change development partners.
Speed and quality set us apart
We create solutions with an agile, creative, and high-quality approach so your brand stands out online.
Technology
We use modern and efficient tools to build secure, fast, and scalable solutions.
Support
We support our clients every step of the way with fast and reliable technical assistance.
Collaboration
We become an extension of your team, working together toward your business goals.
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