GMJ Architectural Design - Interior Design Studio Website

Context

GMJ Architectural Design is a family-owned interior design studio in St. Louis, Missouri. They work across residential interiors, commercial spaces and 3D visualisation, and they had years of completed projects behind them.

None of it was online. In a business where the product is visual, that is close to being invisible.

The challenge

The studio’s pipeline ran entirely on local referrals, and the two constraints that created were both commercial, not technical.

First, evaluation. Interior design is bought with the eyes: a prospect wants to see finished rooms before they will consider a consultation. Every enquiry therefore started with “can you send me some photos?”, and the studio answered by hand, one email at a time.

Second, availability. Booking a consultation or requesting an estimate required a phone call during office hours. Anyone browsing at 10pm, or anyone outside Missouri who could not simply drop by, had no way to start a conversation — and the studio never even knew they existed.

How we worked

1. Content audit. We went through the existing project photography with the studio and sorted it into three tracks that match how clients actually shop: residential, commercial, and 3D visualisation.

2. Portfolio structure. Each track became its own browsable section, so a prospect looking for a kitchen remodel is not scrolling through office fit-outs.

3. Process, written down. We documented the studio’s way of working as four explicit phases. It sets expectations before the first call and answers the “what happens after I book?” question that stalls a lot of design enquiries.

4. Two ways in. A booking flow for consultations and a separate estimate request form, so a visitor who is ready to talk and a visitor who is still pricing options both have a next step.

What we built

• 3 portfolio categories published and separately browsable: residential, commercial, 3D visualisation.
• 4 design phases documented on the site, so prospects know the process before the first conversation.
• 2 online request channels — consultation booking and estimate request — where previously the only route in was a phone call during office hours.
• A remote enquiry path, so someone outside St. Louis could review the work, read the process and start a conversation without a call.

This is the scope we delivered in September 2024. We have no traffic, enquiry or conversion data from GMJ, so there are no performance numbers here, and the site’s original address no longer resolves.

What we delivered

• Portfolio gallery organised by project type (residential, commercial, 3D visualisation)
• Online booking system for remote consultations
• Estimate request form with clearly defined next steps
• Four-phase design process section
• Responsive layout built around image-heavy content