Business Strategy

Business Strategy here means the decisions that come before anyone writes code: who builds the thing, how the relationship is structured, and whether to build at all.

Three threads run through these posts. The first is sourcing. How to vet a nearshore development partner, what to ask their references, and which answers get slippery under pressure. Whether staff augmentation or a dedicated team fits the management capacity you actually have. How LATAM and Eastern Europe differ once you stop comparing rate cards, and why a company in Austin and a company in Amsterdam should reach different conclusions from the same facts.

The second is build against buy. A custom CRM measured against Salesforce and HubSpot, per seat rent against an asset you own and maintain. What sits inside a web development estimate and which decisions move it, so you can read a proposal instead of comparing bottom lines.

The third is the cost of choosing badly. What a cheap agency cuts to stay solvent, who owns your domain, analytics and source code when the relationship ends, and why an AI generated site can look finished and still sell nothing.

Around those sit posts on where AI automation and agents change operations rather than headcount slides, what contractors and healthcare practices get wrong online, and how payments work when you sell into Latin America. Several are written in Spanish for readers in Honduras and the region.

These are decision documents, not overviews. If you are not currently choosing between options, most of them will not earn your time.